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Who wins? The great white and killer whale are both apex predators.

In 2009, marine specialists at the Monterey Bay Aquarium in California determined that great whites do not linger in the vicinity of killer whales. Great whites may flee their established feeding ground for as long as year, if killer whales are detected in the area. One reason may be bullying behavior toward the great whites by the killer whales.

More recently, South African researchers discovered dead great whites on a beach with their sides punctured and calorie-rich liver missing. Teeth marks indicated that the aggressors were killer whales. How did that happen? Orcas are apparently accomplished at stunning their competitors with flashes of their tails prior to killing them.

There is a marketing lesson in this mix. Skill and style are more effective than outright assault.

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