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Newsletter Publishing

Headline Viewpoint

— Newsletter Publishing

Those starting a newsletter often focus on hosting or frequency issues. The essential, strategic question, though, is whether you want your publication to be your main focus? Using it to promote other work can also be an effective approach.

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— Rune Aakvik (@nightorca.com) August 18, 2026 at 11:11 PM

Take-Away Wisdom

We believe that content and messaging should infuse marketing channels. Telegraphic words are a revenue lifeline, especially with institutional audiences.

Man on Yacht

Browse the stacks. We curate a small collection of books related to our everyday activities. Some titles are to be expected; others may surprise you.

Straits Periscope

Night Orca distributes its bulletin periodically to senior executives and entrepreneurs. We cover an array of issues at the intersection of marketing communications and capital allocation.

Turtle in Ocean

Get our newsletter. Our email is a way for you to stay informed on business-to-business trends. You benefit from our unconventional, below-the-surface perspective, while we filter strategies and tactics in our disparate field.

choose the winner

The killer whale or great white?

STYLE AND TECHNIQUE

The answer may surprise you.

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