Pandemic Demands Digital Pivot
Virtual Selling would likely have never been written without the pandemic. Professional salespeople discovered abruptly in 2020 that traditional models of sales engagement were failing […]
Take-Away Wisdom
We believe that content and messaging should infuse marketing channels. Telegraphic words are a revenue lifeline, especially with institutional audiences.
Straits Periscope
Night Orca distributes its bulletin periodically to senior executives and entrepreneurs. We cover an array of issues at the intersection of marketing communications and capital allocation.
