While there are many types of marketing channels, our focus includes options that business-to-business companies are likely to find useful. Strategies are balanced across communication techniques to ensure return-on-investment for brand-awareness and product-sales campaigns. Our bias favors owned media.
Newsletter Publishing
Offering benefits of visibility and credibility, newsletters are a high-impact, low-cost method for staying in touch with a dedicated subscriber list. Myriad online services make them relatively easy to produce and distribute. Consistent delivery and value-added content are keys to success.
Podcast Opportunities
Burgeoning metrics in the business of podcasts surprise those who are unfamiliar with the medium. One reason podcasts are so popular is that audio programs offer an authentic connection between a disparate audience and host. Conversation is an essential foil to the written word.
Social Media Marketing
Businesses amplify their growth potential by using social media to its full advantage. Aside from public-relations benefits, the channel empowers companies with the ability to maneuver offensively. These platforms are a low-cost means to monitor major competitors.
Website Development
Virtual real estate can be more important than bricks-and-mortar. Websites afford companies full creative authority in how they engage stakeholders, whether customers, investors, or employees. The hard work may be less about graphic design and more about business strategy.
Headline Viewpoint
We offer up-to-date thoughts on the complete range of site topics, framing articles and editorials from the business press.
Newsletter Publishing
For marketers, newsletters offer so much more than just click rates, which is the analytical limit of many off-the-shelf email services. Why not think about long-term customer value or list growth? Those perspectives could reform your approach to content. https://t.co/zPFJRuy0sn
— Night Orca (@ocean_warfare) January 9, 2024
Podcast Opportunities
Marc Maron owned the podcast business, metaphorically. With some 1,700 episodes in his archives, his affable style should be studied. The fact that he is a standup comedian helps the flow of his interviews. He was always "vulnerable and compelling." https://t.co/1U7TVy094z
— Night Orca (@ocean_warfare) October 16, 2025
Social Media Marketing
LinkedIn goes deep with small and medium businesses. If you are marketing to this segment, their study dissects priorities. Key Point: those businesses now depend heavily on networking to solve issues, especially in functions that can be easily outsourced. https://t.co/bJ4uxtarYe
— Night Orca (@ocean_warfare) March 19, 2025
Website Development
Maybe that "revolutionary" or "creative" website is a bad idea. While every company wants to differentiate itself, your digital real estate may not be the place to do it. "Your users are running mental software trained on millions of web experiences." https://t.co/a77geh0LcM
— Night Orca (@ocean_warfare) August 21, 2025
