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Maybe that "revolutionary" or "creative" website is a bad idea. While every company wants to differentiate itself, your digital real estate may not be the place to do it. "Your users are running mental software trained on millions of web experiences." https://t.co/a77geh0LcM
We believe that content and messaging should infuse marketing channels. Telegraphic words are a revenue lifeline, especially with institutional audiences.
Browse the stacks. We curate a small collection of books related to our everyday activities. Some titles are to be expected; others may surprise you.
Straits Periscope
Night Orca distributes its bulletin periodically to senior executives and entrepreneurs. We cover an array of issues at the intersection of marketing communications and capital allocation.
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