Sales Acumen

— Sales Acumen

AI-based systems are revolutionizing the sales process because they can sort through large quantities of unstructured data, including email correspondence. The approach may work for familiar purchases, but it may be less successful with complex situations. https://t.co/c7BGlpwKDN

— Night Orca (@ocean_warfare) February 18, 2024

We believe that content and messaging should infuse marketing channels. Telegraphic words are a revenue lifeline, especially with institutional audiences.

Browse the stacks. We curate a small collection of books related to our everyday activities. Some titles are to be expected; others may surprise you.

Night Orca distributes its bulletin periodically to senior executives and entrepreneurs. We cover an array of issues at the intersection of marketing communications and capital allocation.

Get our newsletter. Our email is a way for you to stay informed on business-to-business trends. You benefit from our unconventional, below-the-surface perspective, while we filter strategies and tactics in our disparate field.