Content Portfolio

— Content Portfolio

Content marketing is designed to build trust in a brand. Yet many publishers undermine their efforts by using jargon, telegraphing sales intent, or recycling old ideas. There are cures for this problem: relying on storytelling or using expert testimony. https://t.co/x3h0j51BdQ pic.twitter.com/IQ8Sd2paUG

— Night Orca (@ocean_warfare) December 9, 2024

We believe that content and messaging should infuse marketing channels. Telegraphic words are a revenue lifeline, especially with institutional audiences.

Browse the stacks. We curate a small collection of books related to our everyday activities. Some titles are to be expected; others may surprise you.

Night Orca distributes its bulletin periodically to senior executives and entrepreneurs. We cover an array of issues at the intersection of marketing communications and capital allocation.

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