Brand Amplification

— Brand Amplification

Brand building is a long-term function so the effort is often ignored in favor of the traditional the marketing-and-sales funnel. One benefit, though, is that building trust and awareness creates unexpected client opportunities. https://t.co/PRykwZXpgY

— Night Orca (@ocean_warfare) October 15, 2025

We believe that content and messaging should infuse marketing channels. Telegraphic words are a revenue lifeline, especially with institutional audiences.

Browse the stacks. We curate a small collection of books related to our everyday activities. Some titles are to be expected; others may surprise you.

Night Orca distributes its bulletin periodically to senior executives and entrepreneurs. We cover an array of issues at the intersection of marketing communications and capital allocation.

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