The relentless growth of marketing technology is amplified by the ascent of artificial intelligence. These tools build precision and skill in expedient ways. The risk is that executives become overdependent on them, paving the way for missteps in the business-development process.
Chatbot World
Using a digital assistant to manage aspects of the customer relationship is commonly viewed as an effective way to cut costs, if not grow revenue. Customers may not share the same enthusiasm. Seamless-and-speedy integration with a responsive human thwarts dissatisfaction.
Sales Acumen
Parsing large datasets to identify customer behavior and purchasing patterns, among other attributes, can now be accomplished swiftly. Frontline executives are armed with analysis that helps flatten the sales funnel. With artificial intelligence, subjective factors are displaced by depth and rigor.
Search Engine Optimization
Short-term strategies, such as keyword stuffing and arbitrary backlinks, lead to weak search-engine performance. Algorithms look for relevance and quality to determine dynamic output. Upending convention, content creators, not programmers, control the link-surfacing process.
Writing and Reason
Artificial-intelligence systems are adept at writing concise posts, long-form articles, and narrative reports. Step carefully. That output imitates existing material. Drafts could be bereft of strategic thinking or harbor inaccuracies. In value-added businesses, low-grade content undermines brand integrity.
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Chatbot World
Customer service, as a corporate function, may be infused with chatbots that hallucinate. The AI systems that drive session answers are not designed to concede ignorance. Rather, they confidently respond with confabulations, jeopardizing hard-won revenue. https://t.co/nyS6WUxwcG
— Night Orca (@ocean_warfare) April 23, 2025
Sales Acumen
AI-based systems are revolutionizing the sales process because they can sort through large quantities of unstructured data, including email correspondence. The approach may work for familiar purchases, but it may be less successful with complex situations. https://t.co/c7BGlpwKDN
— Night Orca (@ocean_warfare) February 18, 2024
Search Engine Optimization
ChatGPT takes aim at Google, but seems likely to flounder, given false starts across the industry. The goal may be to generate a walled garden of output from preferred sources, a notion that will test user patience. Timeliness and accuracy are hurdles. https://t.co/cAEvf4Ji3i
— Night Orca (@ocean_warfare) July 28, 2024
Writing and Reason
AI can perform most writing tasks so these skills are fully democratized. Those in writing-intensive industries, such as law and journalism, will still need to be good writers. But the vast majority do not lead lives that center on writing excellence. https://t.co/0C7le3FwfE
— Night Orca (@ocean_warfare) August 26, 2025
